FIELD NOTES
Questions that
change the product.
Eight explorations of customers, money and the next move. From the economics of one contract to a team’s strategy.
Metrics without a model: understanding what actually drives the money
The cheapest feature is the one you never had to build
Segmentation that actually tells you what to do next
How to tell a product strategy from a long wish list
When product growth destroys its economics
What to find out before the first line of code
